Vehículos de Apoyo
Vehículos de Apoyo translates to "Support Vehicles." In the context of cycling, a support vehicle follows slowly behind road cyclists to protect them from traffic. They often carry water, gear, and first-aid supplies, and are prepared to pick up cyclists and their bicycles should the need arise.
We pronounce the acronym VDA as "vee-duh" in English, or "vi-da" in Spanish. Vida means "life," making it an apt initialism for a support vehicle business.
There has been a cycling BOOM in Mexico.
“There has been a cycling BOOM in Mexico over the last decade, particularly in Mexico City. Cycling improves our health, cleans our skies, brings us together as a community, and moves our bodies and our minds. We are proud to contribute to cycling culture and appreciate all of its many benefits.
We wanted to design a logo that evokes a sense of pride in Mexican athletes — our culture and our place on the world stage and in athletic history. We drew inspiration from ancient Mexican archeological sites and from the emblem designed by Pedro Ramírez Vázquez for the 1968 Olympic Games, which were held in Mexico City.”
Safety & branding.
Neon Green
This hue isn't just trendy. We chose a vibrant color similar to that of a safety vest to catch the attention of drivers and better protect cyclists on the road in front of the support vehicle.
Mamey Orange
The contrast of neon green and mamey orange draws the eye on the roadway, further improving visibility and safety for our cyclists. Rich red-orange also reminds us of Mexico: of mamey fruit, papaya, monarch butterflies, and marigolds.
Verde Neón
Este tono no sólo está de moda. Elegimos un color vibrante similar a lo de un chaleco reflectante para llamar la atención de los conductores, brindando mayor protección a los ciclistas frente al camión de apoyo.
Naranja Mamey
El contraste entre el verde neón y el naranja mamey también sirve para captar la atención de los conductores en el autopista, mejorando visibilidad y seguridad para nuestros ciclistas. Además el rico tono rojo anaranja nos recuerda a México: de mamey, papaya, papalotes, y cempasúchil.
